Understanding
the
Visual Concept


"Visual impressions last a long time when remembering a company"



It's important to know what colors mean when designing your project. Whether it is a brochure, flyer, business cards or a full website, color conveys a message to your target market. Determine which colors best fits the personality of your business. There are many things to consider when choosing the colors you will use. It is interesting how colors change how people perceive your business or products.



E-Books:


Tips:


Recommendations:
Changing Minds - The meaning of colors



Find Font by Sight



Tips on Visual Concepts

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First Impressions

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Understanding the Use of Color

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Working with Colors

Basic Guide Lines

  • Color harmony:
    Colors that go well together
  • Color complements:
    Colors that set each other off, they complement each other
  • Color depth: Colors can-
    "Recede or Fall Back" such as blue, black, dark green, and brown.
    "Jump Forward" such as white, yellow, red, and orange
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Hints

  • Designing the back ground
    When choosing a color for your back ground do not use a color that “Jumps forward”. When using "Jump Forward" colors, the background color will always seem to move forward and can overtake any text or images that you place on it.
  • Getting the right message across
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