AFFILIATE MARKETING

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Article at Forbes - Creating A Virtual Sales Force



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Understanding Affiliate Programs

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ADVERTISERS - Benefits and important tips

  • You can have publishers promote your product or service
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PUBLISHER - Benefits and important tips

  • You earn cash by advertising and promoting web sites and products
  • You want a high level of control over cost versus response
  • Being able to decide which keywords to target
  • Where you want your listing to appear in the rankings
  • How much you want to pay for each click, by bidding on each term
  • Look for the merchants with the best payouts and longest cookies
  • Check out the commission percentage BEFORE you promote a product
  • Look for products or sites that match up best with the topics of your pages
  • Consider if it is a seasonal market
  • Combine two things that can cover different seasons
  • More unique products only available online will do better
  • Niche products
  • Have the ability to promote similar products or services
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Concerns to keep in mind

  • PPC campaigns can break your marketing bank if you are not careful
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Places where you can find help about affiliate marketing

  • Wealthy Affiliate - Said to be a very helpful community
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Popular Affiliate Programs You Can Sign Up With

If you have a favorite product or company check their website to see if they have an affiliate program of their own or they may be listed with one of these.
  1. Commission Junction - (CJ for short)
  2. Feed Fusion
  3. Commission River
  4. Share a Sale
  5. LinkShare
  6. Element 5
  7. Click Bank
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Terms you need to know

  • What are Deep Links? - They are links that go deeper into a site.
    Deep Links are links that direct your site's visitors to a specific page on an advertiser's site rather than to the advertiser's homepage.
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Understanding Affiliate Terms

Recommended site for a lot more detailed explanations

To help you understand some basic acronyms in affiliate marketing

  • B2B = Business to Business
  • B2C = Business to Consumer
  • CPA = Cost Per Action
  • CPC = Cost per Click
  • CPM = Cost Per 1000 Impressions
  • CPS = Cost Per Sale
  • CTR = Click Through Rate
  • EFT = Electronic Funds Transfer
  • EPC = Earnings Per Hundred Clicks
  • ESD = Electronic Software Distribution
  • OEM = Original Equipment Manufacturer
  • PPA = Pay Per Action
  • PPC = Pay Per Click
  • PPI = Pay Per Impression
  • PPL = Pay Per Lead
  • PPP = Pay Per Play
  • PPS = Pay Per Sale
  • ROI = Return On Investment
  • RON = Run Of Network
  • ROS = Run Of Site
  • SEO = Search Engine Optimization
  • VAR = Value Added Reseller

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