We are all working towards the same goal...
Trying to make money with our business!
It has taken a lot of time, money and frustration
to gain the knowledge we have.
Now we want to share this knowledge with you,
to help you get your business going in full swing.

E-Books:

Tips:

Recommendations

In this section we will go over some aspects, legalities and basic guidelines regarding Advertising.

How to legally advertise your small business:

It is important for you to be aware of what you can and can't do before you create your advertising plan.
The Federal Trade Commission (FTC) is the main Federal Agency that enforces advertising laws and regulations, but State and Local Governments also regulate advertising.

Thirty-seven states have laws regulating unsolicited electronic mail advertising. Advertising laws differ from country to country as well. So if you live outside of the USA you will need to checkout the advertising laws in the country where you are at.

A Few Key Factors to Follow:

• Advertising must be truthful and non-deceptive
• Advertisers must have evidence to back up their claims
• Advertisements cannot be unfair
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Spam - It isn't just annoying anymore, it is against the law:

• For more information on the Can the Spam Act
• Tired of the Spam? Check out Junk Busters
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Links to Important Sites for Legal Information:

• Federal Trade Commission
• State and Local Governments
• National Conference of State Legislatures
• Links for information about other countries will come later

Setting An Advertising Budget:

Cutting off the marketing budget during challenging economic times is one of the biggest mistakes small business people can make. During these times you might be tempted to cut back on any marketing expenses, but here is something to think about. When the economic times are this hard there are many businesses out there who will be eliminating or downsizing their advertising budget which means, they are no longer as high profile as they were previously... which is a good thing for you.
This means now YOUR marketing can stand out more!

Guidelines to follow with your advertising budget:

• Put a portion of your paycheck aside for the next month's advertising
• Set a realistic budget that will not be detrimental to you
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Questions To Think About:

• What kind of ads are you running?
• Why are your ads not working?
• Who is your target market?
• Are you trying to advertise your business in the wrong places?
• Are your ads reaching the people who need what you have to offer?
• Does your business fit the profile of the audience?
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Tips on Advertising:

• The best time during the week to advertise is on the weekends
• The best times of day to advertise is_________
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More to come:

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Don't let your contact information get lost in a drawer!
Get your information printed on a more unique item other than on
just a standard business card. Have it be something that people
are sure to see in their everyday lives. Have it be something that
will remind your potential client of you and your services or products.
These items can also gain the attention of others who see them
and they will then have your information as well.

TANGIBLE FORMS:

• Balloons
• Banners
• Business Cards
• Post Cards
• Rack Cards
• Book Markers
• Brochures
• Letterhead
• Envelopes
• Fliers
• Calendars
• Message Pads
• Note Pads
• Mouse Pads
• Self Inking Stamps
• Pens / Pencils
• Refrigerator Magnets
• Car Magnets
• Window Clings
• T-Shirts
• Hats
• Key Rings
• Candy Wrappers
• Chip Clips
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MEDIA:

• Television
• Radio
• Internet
• Magazines
• Newspapers
• Phone Book
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ONLINE Advertising:

• Networking Sites
• Traffic Exchange Sites
• Free Advertising Sites
• Forums
• Ezines

LEADS: Tips on working with leads

• Contact Lists
• Mailing Lists
• Purchased Leads
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Places:

• Directories
• Bulletin Boards
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